Tooling stage requires an observer to first set plan before touching on clients' information.
Plan the project, understand the policies and requirements involved to acquire permission to test the data collecting applications running. Observe the trends from the data management information securely while maintaining data integrity & privacy policies.
Administration of data collected is going to be huge to handle thus require new data sources to help manage data intelligently.
Management of data for organization's functions. Data is incomplete until it's making sense when combined with variety of other interconnecting data, questions and answers could arise from the patterns thus building up case studies for further analysis to learning, problems solving or enhancing better solutions.